Account setup & audits
Either the account exists and needs to be understood before it is changed, or it does not exist and needs building properly the first time. The audit is the same review that opens every engagement: structure, tracking, campaigns, conversion setup, Merchant Center where relevant, landing pages, search terms and targeting, with the highest-priority improvements ranked.
Who this suits
- Businesses who have inherited an account and do not trust what is in it
- Anyone about to increase spend materially on a structure nobody has checked
- Businesses starting paid advertising who want it built right rather than built fast
Who it does not
- Accounts audited properly very recently — we will say so and skip it rather than charge for it
- Businesses unwilling to grant the account access an audit requires
How we run it
Get access and look at everything
Account structure, tracking, conversion setup, campaigns, search terms, targeting, and the Merchant Center feed where there is one.
Separate the broken from the suboptimal
Tracking that is wrong gets flagged differently from bidding that could be better, because one invalidates the data and the other does not.
Rank the fixes
A written list in priority order, with the reasoning, so you can act on it with or without us.
Build or rebuild
Where the work is a new account, it is structured from the audit's conclusions rather than from a template.
A written document you keep. The initial consultation is free; a detailed audit or strategy project may be priced separately where it needs substantial work, and that would be agreed before anything starts.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →