Lead generation campaigns
Lead generation goes wrong when the account optimises towards form fills instead of towards business. A campaign can halve your cost per lead and cost you money, if the leads it brings are the wrong ones. The work is to get the measurement pointed at lead quality, then optimise against that.
Who this suits
- Service businesses that need a reliable, repeatable flow of enquiries
- Businesses that can actually handle and follow up the leads generated
- Anyone whose cost per lead looks fine but whose sales team disagrees
Who it does not
- Businesses without a working website, offer or conversion process behind the ads
- Businesses that cannot feed back which leads turned into customers
How we run it
Define a qualified lead
Agreed with you in writing before anything is optimised, because the whole account will be pointed at this definition.
Get the tracking honest
Conversion tracking set up and verified so the figures the campaigns optimise towards are the ones that matter to you.
Build for intent
Campaigns and targeting built around people actively looking for what you do, with the queries controlled tightly.
Optimise on quality, not volume
Cost per qualified acquisition as the measure, with feedback from your side closing the loop.
In the healthcare lead-generation work for Harmony Hearing, a recorded period produced A$196.52 in spend at 8.92× conversion value to cost. Expect the first weeks to be about getting the lead definition and the tracking right rather than about volume.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →