Body Candy
Ecommerce
Spent≈$90,000/mo
Returned≈$700,000/mo
Return—
Over monthly, at peak
Approximately $90k a month in ad spend supporting approximately $700k a month in revenue.
Paid media managed around profitable growth — not vanity metrics.
Profit Lab UK is a performance-focused paid media business led by Hamza, specialising in Google Ads, Meta Ads and conversion tracking. We work with ecommerce and service businesses to build, optimise and scale campaigns around measurable commercial results.
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271 contracts completed · 31,489 hours logged · typical reply in 0–4 hours
Meet Hamza — how Profit Lab UK runs Google Ads
Trusted by the teams behind
Harmony HearingFioccoSasquatch
What usually brings people here
Nine things that go wrong in a Google Ads account.
If you recognise two or more of these, they are fixable, and fixing them is most of the first month's work.
- High CPA and declining conversion rates
- Poor ROAS and unprofitable campaigns
- Irrelevant search traffic and wasted spend
- Poor campaign structure
- Performance Max spending without profitable results
- Shopping campaigns with high traffic but low sales
- Merchant Center disapprovals and feed issues
- Incorrect or incomplete conversion tracking
- GA4, GTM and Google Ads tracking problems
That is my accountSend the website and the problem — you will get a read on it before anyone asks you for anything.
Who this is for
You will recognise yourself in at least four of these.
If you do, we should talk. If you do not, we will say so on the call rather than take the work.
- You are an ecommerce brand with an established website, a product catalogue and clear commercial goals.
- You are a service business that needs a lead-generation system you can actually rely on.
- You are already spending on Google Ads and suspect the account structure is holding you back.
- You have enough conversion volume for decisions to be made on data rather than on hunches.
- You want transparent reporting and direct communication, not a monthly deck nobody reads.
- You are looking for ongoing performance management rather than a one-off round of campaign changes.
And who this is not for
- You want a guaranteed ROAS, revenue figure or lead volume in writing.
- There is no workable website, offer or conversion process behind the ads yet.
- You would rather advertising was managed without proper tracking or account access.
- You expect instant results without enough data or enough time to test.
That's meTell us where you are
Not a match? Say so on the call — we would rather be upfront than take on work we cannot do properly.
0+Years managing Google Ads
0Hours logged on client accounts
0Contracts completed
0.00×Best documented return on spend
Book a call
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Your calendar goes here
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →The results
What was spent, and what came back.
Every figure below is taken from the client’s own advertising account, exactly as reported. Odd numbers, because real ones are — and a dash means a figure we have not been given, not one we rounded.
Blu Atlas
EcommerceDashboard screenshot
The raw, uncropped account screenshot sits here
Spent—
Returned—
Return9.53×
Over July to August
Improved efficiency through the Foundry transition, from roughly 0.55–0.65 NCROAS up to 0.95 NCROAS.
Rad Rascals
EcommerceDashboard screenshot
The raw, uncropped account screenshot sits here
SpentCA$626.11
ReturnedCA$8,066.13
Return12.88×
Over a recorded period
Shopping and Performance Max, optimised at product level.
Naked Apparel
EcommerceDashboard screenshot
The raw, uncropped account screenshot sits here
Spent£713.08
Returned£8,133.46
Return11.41×
Over a recorded period
Shopping and Performance Max, driven by product-level performance.
Filters Mart
EcommerceDashboard screenshot
The raw, uncropped account screenshot sits here
Spent£2,400.30
Returned£7,480.21
Return3.12×
Over a recorded period
The competitor Performance Max campaign within this account reached 4.37×.
Romi Boutique
EcommerceDashboard screenshot
The raw, uncropped account screenshot sits here
Spent$4,251.21
Returned$11,559.85
Return2.72×
Over 1 to 12 October
A twelve-day recorded window, reported exactly as the account shows it.
Straight from the accounts
The dashboards behind the numbers.
Account screenshots exactly as they came out of Google Ads and Shopify. They are not labelled with client names — nothing in the files says which account each belongs to, and a real screenshot under the wrong brand would be worse than one under none. Only what is legible on screen is stated.
Case studies
Six accounts, and what came out of them.
Every figure here is the client’s own, taken from the account. Each card names the type of business and the industry, so you can find the one that looks like yours.
Body Candy
Ecommerce≈$700,000Monthly revenue supported
- Monthly ad spend
- ≈$90,000
- Primary campaigns
- Shopping / PMax
- Period
- ongoing, at peak spend
Day-to-day management of the largest account in the portfolio — roughly $90,000 a month moving through it, supporting around $700,000 a month in revenue.
Read the full storyBlu Atlas
Ecommerce≈9.53×ROAS
- New-customer ROAS
- 0.95
- NCROAS before
- ≈0.55 – 0.65
- Period
- July and August
New-customer ROAS lifted from roughly 0.6 to 0.95 through a platform transition — the number that says the advertising is creating demand, not harvesting it.
Read the full storyRad Rascals
Ecommerce12.88×Return
- Ad spend
- CA$626.11
- Conversion value
- CA$8,066.13
- Period
- a recorded period
Product-level optimisation on a Shopping and PMax catalogue turned CA$626.11 of spend into CA$8,066.13 of conversion value.
Read the full storyNaked Apparel
Ecommerce11.41×Return
- Ad spend
- £713.08
- Conversion value
- £8,133.46
- Period
- a recorded period
Structuring an apparel catalogue so variants aggregated into usable signal turned £713.08 into £8,133.46.
Read the full storyFilters Mart
Ecommerce3.12×Return
- Ad spend
- £2,400.30
- Conversion value
- £7,480.21
- Period
- a recorded period
A deliberate Performance Max product structure returned 3.12× overall — and the competitor campaign inside it reached 4.37×.
Read the full storyHarmony Hearing
Healthcare8.92×Conversion value to cost
- Ad spend
- A$196.52
- Focus
- Lead generation
- Period
- a recorded period
The lead-generation side of the service, documented: A$196.52 of spend at 8.92× conversion value to cost, inside healthcare advertising policy.
Read the full storyWhat we do
Eleven services, run by one person who does the work.
Google Ads is the core of it. Each service has a page explaining what it is, who it suits and what results look like — for the visitor who wants the detail before booking.
Google Ads management
Full ongoing management of the account — structure, bidding, budgets, search terms and optimisation — run against your commercial goals rather than platform-reported vanity metrics.
- Account structure
- Bidding & budgets
- Ongoing optimisation
Shopping & Performance Max
The campaigns that carry most ecommerce accounts, optimised at product level rather than campaign level — because Shopping performance is usually a feed and structure problem first.
- Product-level work
- PMax structure
- Asset groups
Google Search Ads
Search campaigns built on genuine commercial intent, with search-term analysis run continuously so the budget stops funding queries that were never going to convert.
- Intent & keywords
- Search-term control
- Ad copy testing
Account setup & audits
A build from scratch, or a written audit of an existing account covering structure, tracking, conversion setup, search terms and targeting — with the priority fixes ranked.
- Written audit
- New-account builds
- Ranked fix list
Lead generation campaigns
For service businesses that need a reliable flow of enquiries: campaigns judged on qualified leads and cost per acquisition, not on form fills that go nowhere.
- Qualified leads
- Cost per acquisition
- Lead quality
Conversion tracking & measurement
GA4, Google Tag Manager and Google Ads conversion tracking set up and verified, because every decision made after this one depends on the numbers being right.
- GA4 & GTM
- Conversion setup
- Tracking audit
All 11 servicesIncluding Merchant Center, Microsoft Ads, remarketing and reporting.
Fixed price, fixed timeline
Three ways to start without a retainer.
Each of these is a defined piece of work at a published price, delivered on its own. None of them commits you to ongoing management.
Google Ads account audit
3 daysFrom $270
A written review of the account — structure, tracking, conversion setup, search terms, targeting and landing pages — with the priority fixes ranked. You keep the document whether or not we work together.
- Full account review
- Ranked fix list
- Yours to keep
Merchant Center unsuspension
14 daysFrom $300
A suspended Merchant Center account diagnosed and worked back to approval — policy issues, feed problems, website requirements and the appeal itself.
- Suspension diagnosis
- Feed and policy fixes
- Appeal handled
Marketing consultation
30 minutes$75
A paid video call on a specific problem — ecommerce marketing, strategy, search, social or video. For when you want an answer rather than an engagement.
- Video call
- One specific problem
- No commitment
In their words
Ask them yourself.
Every review below is a five-star rating on a completed, paid contract. They are published on Upwork, not here — the link under each one opens the profile so you can read it where we cannot edit it.
“Muhammad worked on our Google Ads and Merchant Center account for about six months, and he left it in much better shape than he found it. He cleaned up conversion tracking that had been badly broken, so the account now bids on a single, accurate purchase signal. He also resolved our Merchant Center disapprovals, tightened country targeting to the markets we actually sell in, and stopped budget from leaking into campaigns that couldn't return anything. He was reliable and easy to work with.”
Mar – Sep 2026 · 256 hours · $4,860.85 billedVerify on Upwork
“Working with Hamza again was a great experience and definitely not the last time. He is highly committed, always available when questions come up, and genuinely wants you to succeed. I'm especially grateful that he managed to turn around a severely damaged Google Ads account that multiple agencies had messed up and brought it back on track when it honestly seemed hopeless. Thanks for everything, highly recommended.”
Aug 2025 – Jan 2026 · 397 hours · $10,719.00 billedVerify on Upwork
“Excellent communications skills and knowledge of Google advertising! He helped turn our Adwords account around and helped us maintain a healthy ROAS. Overall he was a pleasure to work with and an excellent communicator. Muhammad ran our account as if it were his own brand and took the results to heart.”
Oct 2023 – Feb 2024 · 312 hours · $10,602.36 billedVerify on Upwork
“Hamza is REALLY Good at what he does. His passion for testing many things to bring the best profit on an account is the best I've seen (and I've worked with many freelancers and agencies). Great communicator and helped me understand what was going on on the campaign and why. Extremely experienced and knowledgeable. Will definitely work with him again. If you're looking for a google ad expert, look no further than this guy!”
Nov – Dec 2022 · 10 hours · $180.00 billedVerify on Upwork
“Hamza helped us with our Shoe store advertising. He did an excellent job and our ROAS continued to climb weekly. Hamza had a lot working against him including a lack of inventory on some of our better-selling products, but he continued to show repeatedly that he could prove value in his work. Our company highly recommends Hamza and plans to collaborate with him in the future!”
May – Sep 2024 · 244 hours · $5,864.00 billedVerify on Upwork
“Muhammad and his team have been exceptional in managing our Google Ads campaigns. Their strategic, thoughtful approach and ability to scale slowly but effectively resulted in an incredible ROAS during sales season. Communication was seamless — they were always responsive and available for any adjustments or questions. The professionalism, attention to detail, and results they delivered exceeded our expectations.”
Jun – Dec 2024 · 206 hours · $5,364.66 billedVerify on Upwork
“Muhammad is an exceptional freelancer for Google Ads. His expertise and attention to detail have significantly boosted our campaign performance. His strategic insights and ability to optimize ad spend have led to increased click-through rates and conversions. Muhammad's communication skills and professionalism make him a pleasure to work with.”
Aug 2022 – Mar 2024 · 457 hours · $9,136.64 billedVerify on Upwork
“If you need a PPC expert, Muhammad is your person. He has greatly helped us launch our products and consistency increase sales.”
Jun 2024 – Jul 2026 · 1,034 hours · $29,990.83 billedVerify on Upwork
“We ended the contract only because we hired a Senior Digital Marketing Manager in house. It was a pleasure working with him. He was always available as we had him on our WhatsApp. He listened to our concerns, adjusted and explained very well about what and why he was doing. I am not going to talk about his technical skills because they are supposed to be good anyway. But the best thing about him is his communication skills and making you feel you are in good hands.”
Aug 2023 – Jan 2024 · $2,295.00 billedVerify on Upwork
“Working with Muhammad on our Google Adwords account was an absolute delight. His consistent communication regarding progress and account updates each week was truly commendable. Within just a few months, Muhammad managed to deliver some remarkable results for us. His collaborative approach made the entire experience effortless, and he skillfully structured our accounts for maximum benefit.”
Jun – Oct 2023 · 109 hours · $3,061.34 billedVerify on Upwork
“We've worked with Hamza twice now, and each time has been a great experience. He and his team managed our Google Ads account with a high level of professionalism and clear, measurable success. The campaigns were not only well-structured but also highly profitable. Communication was smooth, and he always delivered on time. We're already planning to work together again in the future.”
May 2025 · 33 hours · $895.50 billedVerify on Upwork
Read all 87 written reviews195 of 251 contracts on the profile closed at five out of five.
How it works
From the first call to a cadence you can run the business on.
Audit and find the problem
We review the account, conversion tracking, campaign structure, keywords, search terms, bidding, targeting and landing pages — to identify where budget is being wasted and where performance can improve. Merchant Center and the product feed too, where they are relevant.
Build the right strategy
Based on the audit, a clear strategy around your business goals — whether the priority is generating qualified leads, increasing sales, improving ROAS or reducing CPA. The highest-priority fixes get ranked before anything is changed.
Optimise and improve
Continuous optimisation of keywords, search terms, negative keywords, ads, audiences, bidding strategies, budgets and campaign settings — to cut wasted spend and lift performance. No random changes: data, testing, then decisions.
Track and measure
Accurate tracking is not optional. Google Ads, GA4, GTM, Merchant Center, lead tracking, call tracking and conversion actions are aligned, so every optimisation decision rests on data you can trust.
Scale what works
Once the profitable campaigns, keywords, products, audiences and offers are identified, the focus moves to scaling them — while keeping CPA, ROAS and overall profitability in view.
No guaranteed ROAS. Here is what we do commit to.
Profit Lab UK does not guarantee a specific ROAS, revenue figure, profit amount or lead volume — and you should be wary of anyone who does. Advertising performance depends on your offer, market, website, pricing, competition, tracking, budget and several other things that sit outside campaign management. What we will commit to in writing is how the work is done, and that is a promise we can actually keep.
- Professional account management and regular, documented optimisation
- Transparent reporting on the KPIs we agree with you before we start
- Clear communication, and delivery of the agreed scope of work
- Your accounts, data and creative assets stay yours from day one
Questions
The things people actually ask.
How much should I spend on Google Ads?
We generally look for a minimum of around $300 a month in ad spend, and most of our clients sit between $5,000 and $100,000+ a month across platforms. Smaller budgets can still make sense depending on the business and the goal — we will tell you honestly on the call whether management is worth it at your level.
What does your management fee include?
The entry tier is $500 a month and covers Google Ads management, campaign monitoring, optimisation, search-term analysis, bidding and budget adjustments, reporting and ongoing account management. It is a flat monthly fee rather than a percentage of spend. There is no separate setup fee unless the account needs substantial additional build work, and that would be agreed before anything starts.
Do you guarantee ROAS or leads?
No. We do not guarantee a specific ROAS, revenue figure, profit amount or lead volume. Performance depends on your offer, market, website, pricing, competition, tracking and budget — things that sit outside campaign management. What we commit to is professional management, regular optimisation, transparent reporting and delivery of the agreed scope.
How long does it take to see meaningful data?
Some technical and campaign improvements land within the first few days or weeks. Meaningful performance change depends on the account, the budget, conversion volume, the market and where you are starting from. We prefer an initial three-month commitment because that is genuinely how long it takes to set up, test, optimise and properly evaluate an account.
Do you manage existing accounts or build campaigns from scratch?
Both. We take over and restructure existing accounts, and we build new ones. If you already have an account, week one is a full review of structure, tracking, conversions, search terms and targeting before anything is changed.
Can you fix a poorly structured Google Ads account?
That is a large part of the work. Most accounts we inherit have structural problems — campaigns that exist for no reason, bidding working against itself, search terms nobody has looked at in months. The audit identifies them and ranks the fixes by what will actually move the number.
Do you manage Merchant Center and Shopping feeds?
Yes. Feed and Merchant Center work — titles, attributes, availability, disapprovals — is part of the Shopping and Performance Max service, because Shopping performance is usually a feed problem before it is a bidding problem.
Can you set up GA4, GTM and Google Ads conversion tracking?
Yes, and we would rather do it before touching campaigns. Proper tracking is preferred from the start, but if yours is broken or missing we will identify and fix it — every decision after that point depends on the numbers being right.
Do you work with ecommerce and lead-generation businesses?
Both. We work with ecommerce brands that have an established website and catalogue, and with service businesses that need a reliable lead-generation system. Across the portfolio that includes ecommerce, healthcare, jewellery, fashion, furniture, home services, automotive, property and consumer products.
Do you manage Meta Ads as well as Google Ads?
Yes — Meta and Microsoft Ads as well as Google. Google Ads is the core of the work and where most of the eight years of experience sits, but we run the others where they genuinely support the same commercial goal.
How often will I receive reports?
Weekly or monthly, whichever suits you. Reports cover the KPIs agreed with you — conversions, qualified leads, CPA, ROAS, conversion value, CTR, CPC and spend — along with campaign performance, what was optimised and what happens next.
What access do you need to get started?
Your website and business details, your current advertising situation, target locations, approximate monthly ad spend, your main goals and any specific problems you are hitting. Then account access for Google Ads, analytics and Merchant Center where relevant. Your accounts stay in your own billing and ownership throughout.
Something we have not covered?
Ask on WhatsAppOne call will tell you whether this is worth pursuing.
We will look at your account and your numbers, tell you what we would change first, and be straight with you if we are not the right fit.