Google Search Ads
Search is the clearest signal of intent available anywhere in advertising, and the easiest to waste. Most of the gain in a Search account comes from being disciplined about which queries you are willing to pay for — which means reading the search-term report continuously rather than quarterly.
Who this suits
- Businesses with clear, searchable commercial demand for what they sell
- Service businesses where a single enquiry is worth a meaningful amount
- Accounts where the search-term report has not been properly reviewed in months
Who it does not
- Products with effectively no search volume, where demand has to be created rather than captured
- Budgets too small to gather enough query data to make decisions on
How we run it
Map the real intent
Keywords grouped by what the searcher is actually trying to do, not by what is convenient to bid on.
Control the queries
Continuous search-term analysis and negatives, so the account stops paying for traffic that was never going to buy.
Test the copy
Ad copy tested against the objections and the language your buyers actually use.
Tune bids against outcomes
Bidding and budgets moved on conversion and conversion-value data rather than on clicks.
Usually a lower click volume and a higher conversion rate, because the account stops buying traffic that was never going to convert. Reported CPA typically improves before total volume does.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →