Rad Rascals
Ecommerce brand selling a defined product catalogue
Over a recorded period · Smaller recorded spend window, product-led catalogue
The situation
Rad Rascals is a Shopping and Performance Max account where performance was being decided at product level. On a catalogue like this the account average tells you almost nothing useful — a handful of products are carrying the result and a long tail is absorbing budget without returning any, and the two are invisible until you separate them.
What we did
- Focused the work on Shopping and Performance Max rather than spreading across channels
- Optimised at product level instead of managing to the campaign average
- Moved budget behind the products actually returning and away from the ones that were not
- Held feed and product data quality as part of the optimisation rather than separately
What came back
Over a recorded period, CA$626.11 of spend generated CA$8,066.13 in conversion value — a 12.88× return, and the strongest documented result in the portfolio. It is a small absolute window, and it is reported here at exactly the size it was rather than extrapolated into a monthly figure.
Rad Rascals’s own words about this work sit here. The figures above are from the account; only this quote is outstanding.
Other case studies
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