Healthcare

Harmony Hearing

Healthcare business generating patient enquiries

Ad spendA$196.52
Conversion value to cost8.92×
FocusLead generation
MarketAustralia

Over a recorded period · Healthcare lead generation, Australian market

The situation

The only healthcare account in the documented set, and the only one that is lead generation rather than ecommerce. Healthcare brings its own constraint: advertising policy limits what can be said, and the value of an enquiry is high enough that lead quality matters far more than lead volume.

What we did

  • Focused the account on lead generation rather than on traffic or reach
  • Worked on conversion performance as the primary lever
  • Held the campaigns to conversion value against cost rather than cost per form fill
  • Ran within the policy constraints the category imposes

What came back

Over a recorded period the account produced A$196.52 in spend at 8.92× conversion value to cost. It is the smallest recorded window in the set, and it is the evidence that the lead-generation side of the service has a documented result behind it as well as the ecommerce side.

Client quote

Harmony Hearing’s own words about this work sit here. The figures above are from the account; only this quote is outstanding.

I want the same results Ask about this one

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