Ecommerce

Blu Atlas

Ecommerce brand going through a platform transition

ROAS≈9.53×
New-customer ROAS0.95
NCROAS before≈0.55 – 0.65
ContextFoundry transition

Over July and August · Mid-size ecommerce, spend reduced during the transition

The situation

Blu Atlas came in during a Foundry transition, with the account running at roughly breakeven — around 0.55 to 0.65 new-customer ROAS at a reduced spend level. A transition period is the hardest time to judge an account, because the baseline is moving underneath you, and it is also when most agencies quietly stop reporting honestly.

What we did

  • Took the account on mid-transition rather than waiting for a clean baseline
  • Rebuilt Google Ads efficiency against the new-customer figure rather than the blended one
  • Held spend at a level the account could actually convert at while structure was corrected
  • Reported new-customer ROAS alongside the headline figure so the real position stayed visible

What came back

Through July and August the account reached approximately 9.53× ROAS and 0.95 new-customer ROAS — up from the 0.55 to 0.65 it came in at. The new-customer figure moving from roughly 0.6 to 0.95 is the meaningful part: that is the number that says the advertising is creating demand rather than harvesting it.

Client quote

Blu Atlas’s own words about this work sit here. The figures above are from the account; only this quote is outstanding.

I want the same results Ask about this one

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We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.

  • We go through your live account and your current numbers together
  • You leave knowing what we would change first, whether or not you hire us
  • If you are not a fit we will say so on the call rather than take the work
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