Naked Apparel
Ecommerce apparel brand
Over a recorded period · Smaller recorded spend window, apparel catalogue
The situation
An apparel catalogue running Shopping and Performance Max. Apparel is one of the harder categories to run on product-level data, because sizing, variants and seasonality all fragment the signal — the same style can look like six products with no history each, or one product with a usable record, depending entirely on how the feed is structured.
What we did
- Ran Shopping and Performance Max as the core of the account
- Drove the optimisation from product performance rather than campaign averages
- Structured the catalogue so variants aggregated into usable performance signal
- Kept spend concentrated behind the products with a demonstrated record
What came back
Over a recorded period, £713.08 of spend generated £8,133.46 in conversion value — an 11.41× return. As with Rad Rascals, this is a genuine but small window, and it is published at its real size.
Naked Apparel’s own words about this work sit here. The figures above are from the account; only this quote is outstanding.
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