Merchant Center & product feeds
The feed is the part of an ecommerce advertising account that nobody wants to own, and it decides more of the performance than the bidding does. Disapproved products do not sell. Thin titles do not match queries. Stock data that lags means paying for clicks on things you cannot ship.
Who this suits
- Ecommerce brands running Shopping or Performance Max on a catalogue of any real size
- Accounts with ongoing disapprovals nobody has worked through
- Catalogues where product titles were written for humans browsing, not for search
Who it does not
- Businesses with no product catalogue
- Catalogues where stock and pricing feeds cannot be kept reasonably current
How we run it
Clear the disapprovals
Worked through properly, because a disapproved product earns nothing and distorts every average in the account.
Rebuild the titles and attributes
Written to match how people actually search, with the attributes Google needs to categorise the product correctly.
Get availability honest
Stock and pricing kept current, so spend stops flowing to items that cannot be fulfilled.
Keep it maintained
Feed health reviewed as part of ongoing management rather than revisited once a year.
Usually more of the catalogue becoming eligible to serve, and the campaigns above it getting materially easier to optimise. Feed work tends to show up as a rising share of products actually earning.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →