Microsoft Ads
Microsoft Ads is the most reliably overlooked channel in paid search. The audience is smaller, which is why it is often cheaper, and for an account already performing on Google much of the structure can be carried across rather than rebuilt. It rarely replaces Google; it frequently adds margin.
Who this suits
- Accounts already working on Google Search or Shopping
- Businesses whose customers skew towards desktop and Windows defaults
- Anyone looking for incremental volume without raising Google CPCs
Who it does not
- Accounts where the Google side is not yet performing — fix that first
- Audiences with effectively no presence on the network
How we run it
Import, then correct
The Google structure brought across as a starting point, then adjusted — an unedited import is not a strategy.
Rebuild the query control
Search terms and negatives handled natively, because the query mix genuinely differs from Google's.
Run Shopping where it fits
Microsoft Shopping set up against the same feed discipline as the Google side.
Judge it on its own numbers
Reported and optimised as its own channel rather than hidden inside a blended total.
Lower volume than Google at a lower cost per click. Worth running when the Google account is already working and you want more of the same at a better rate.
One call, and you will know whether this is worth pursuing.
We look at your business, your current advertising performance, your market and your budget — then tell you honestly how we would help and what the next step looks like.
- We go through your live account and your current numbers together
- You leave knowing what we would change first, whether or not you hire us
- If you are not a fit we will say so on the call rather than take the work
Prefer to write? Both open with the message already drafted.
Ask for a time and you will have one.
The self-serve calendar is being set up. Until it is, pick a route below — you will normally have a reply, and a time, within four hours.
Or book the 30-minute paid consultation on Upwork →